Discover the smarter and next-gen technologies that are transforming the Travel & Tourism industries, providing a more enhanced, efficient, customised customer experience and new way to connect with guests.
Augmented and Virtual Reality offers endless ways for travellers/guests to engage with vacation spots and far-away locations before, during and after traveling. Using the power of next-gen technology given the travel and tourism industry new ways to market to and connect with travellers/guests.
Travel Agencies, Hotels, Casino, Museum, Hospitality Brands and Popular Tourist Destinations are talking advantage of innovative technology to hook customers and create unforgettable experiences.
Augmented and Virtual reality (AR/VR) give travellers/guests a new level of comfort and real-time experience in making travel plans and engaging in a variety of experiences — some maybe not even in the same country — while on a trip.
Preview destination allow Travellers/Guest to know what exactly they will be seeing and make perfect plan and set expectations. AR/VR technology allow hotels, other public attractions to show accurate 360-degree photos, videos of their spaces, even take a spin thought a hotel room before deciding to book. Top tourist destinations and marketers are also using AR/VR to convince visitors with a try-before-you-buy method.
Thomas Cook is experimenting with virtual reality in its marketing mix, rolling out a "try before you fly" online campaign. The experience can be viewed online in a browser, although the brand advocates watching on mobile using the YouTube app and Google Cardboard. The interactive videos features real pilots and cabin crew, as well as surprising characters such as Kimye, Lady Gaga and a string quartet.
App Ascape, who has worked with Thomas Cook, also offers 360° videos from around the world like Cuba, Miami, Europe, San Francisco, Berlin and more.
In September 2015 Marriott Hotels announced the launch of VRoom Service and VR Postcards – a first-of-its-kind guest service that allows guests to order inspiring virtual reality experiences to their rooms. In collaboration with Samsung “VRoom Service” is a first in the travel industry represents the latest in a series of innovations by the Marriott International flagship brand that are changing how people travel.
VR Postcards are intimate and immersive travel stories that users experience in 360 3D via a virtual reality headset. Each story follows a real traveler on a journey to a unique destination; viewers are immersed in the destination and hear the travelers’ personal stories about why travel is important to them.
The Neon Museum is offering a brand new virtual tour that lets guests from all over the world to move freely around in a virtual scan of our Neon Boneyard and explore sign descriptions, historical images, and content from the museum’s archival collection. Throughout the tour, more than 130 hotspots placed around the yard that, when clicked, display more information related to each sign. Some are written descriptions, others include historical photos and some are videos with audio.
Cirque du Soleil invites its fans to a weekly 60-minute online rendezvous to enjoy some of the most awe-inspiring moments from its world-famous shows on the new digital content hub, CirqueConnect. The new Cirque du Soleil content hub provides a source of high-quality entertainment for fans to enjoy from the comfort of their homes as current measures to combat the novel coronavirus (COVID-19) have suspended public performances of live entertainment across the globe.
The mission of Cirque du Soleil has always been to provide unique and awe-inspiring experiences. Our shows give our fans a chance to escape into fantasy and imaginary worlds through our stories and unique characters,＂ said Sheila Morin, Chief Marketing & Experience Officer.
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* Content referenced from CES Offical Website!
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