Food & Drink, LifeStyle
2021 Restaurant Strategies
2020 brought big shifts to all restaurants - whether quick-service restaurants (QSR), fast-casual, or full-service - as everyone adapted to a surge in mobile orders, increased drive-thru, and demand for a curbside pickup option.
29 DEC 2020
Many of these changes are here to stay with ripple effects continuing for years to come. Based on our Restaurant Predictions for 2021, we’ve compiled a must-do restaurant checklist for operators to check twice as they make plans to accommodate new consumer behaviors and stay ahead of the competition in 2021.
#1 Encourange Off-Premises Interactions
Incorporate digital and mobile technologies to ease ordering, rewared frequency, encourage store pickups, no-contact delivery, super discounts and offers, enhanced loyalty rewards programs, pro membership to get more and more.
#2 Optimize Mobile Order Pickup
Demand for seamless mobile order pickup is here to stay and will be essential to providing a rewarding customer experience.
#3 Invest in Drive-Thru
Enhance the drive-thru experience with geolocation, personalized menu boards, and more to reduce wait times and increase throughput.
#4 Regain Direct Customer Relationships
Reduce or eliminate reliance on third-party delivery/pickup services by acquiring and nurtuning direct customer relationships through your brand's mobile app.
#5 Personalize Experiences with Mobile Data
Improve every customer touchpoint with personalization informed by mobile app usage such as repeat-order, on-time order suggestion, purchase history, etc. Omni-commerce and delivery, frequence and dwell time, etc.
#6 Predict Customer Arrival
Deliver first-class carside service using mobile technologies to alert stores when a customer is approaching and the moment they pull into a curbside space.
#7 Future-Proof Technology
Restaurants need to select technologies that will grow as customer trends envolve. Pick solutions that can multi-task to beat out competitors in the years to come.
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